GoHighLevel Mortgage Lender Playbook: Complete Breakdown!

Let’s be truthful, juggling 5 various devices to run your company (or perhaps just your online business) is a pain. You’re flipping between your CRM, your email marketing software program, your funnel builder, your course system, and your social networks scheduler … and paying a substantial price for every one of them. GoHighLevel Mortgage Lender Playbook..

After that you come across GoHighLevel.

It assures to replace all of those devices in one shot. One login. One cost. No more duct-taping systems together.

Appears fanciful, best?

However is it really as effective and smooth as it looks from the exterior? Or does it come with a couple of cracks under the surface?

In this evaluation, you’re going to get the real scoop– the great, the “meh,” and the you-should-know-this-before-you-buy. Let’s dive in.

What Is GoHighLevel?

If you’re new to the name, GoHighLevel (typically simply called “HighLevel”) is a full-stack marketing and CRM system developed with digital companies in mind. Consider it as the Swiss Army knife of company tools.

You get:

  • Funnel builder
  • CRM
  • Email marketing
  • SMS devices
  • Automations
  • Website builder
  • Online training course creator
  • Social media site scheduling
  • Appointment reservation
  • Online reputation administration
  • And a lot more …

The huge draw? You can resell every one of this under your very own brand name if you get on the higher-tier plan. White-labeled control panels, limitless customer sub-accounts, it resembles you’re running your own SaaS.

However … (and there is always a “but”), while it packs a ton of punch, it’s not all plain sailing.

You Can Change a Number of Devices

Among GoHighLevel’s best selling points is just how much software program it can replace.

As opposed to spending for ActiveCampaign, ClickFunnels, Calendly, Teachable, Hootsuite and PipeDrive separately, you can do it all inside GHL.

Sounds great.

And for several companies? It really is.

But let’s talk email marketing for a sec– since this is where a great deal of people obtain tripped up.

You see, GoHighLevel’s e-mail system works, however it’s not exactly a superstar in deliverability. Unless you want to hook it as much as Mailgun (or an additional third-party SMTP), you might locate your open rates take a hit.

Oh, and below’s something that catches a lot of individuals off guard: you’ll pay $0.01 per e-mail after you strike your plan’s restriction. Got a huge checklist? That builds up quickly.

Profits? If e-mail marketing is your bread and butter, examination deliverability before you go all in.

Funnels and Pages: GoHighLevel Mortgage Lender Playbook

Currently here’s where GHL does beam– sales funnels.

You can develop limitless funnels, also on the lowest plan. So whether you’re constructing a lead gen funnel for your customer or a webinar funnel for your own company, there’s no cap. Kajabi and others? They restrict this things.

What’s cool is that you can start from scratch with a drag-and-drop builder (very straightforward– no coding required), or select from hundreds of templates.

There’s also a ClickFunnels import device. Yep, if you have actually already developed funnels there, GHL will help you draw them in with minimal difficulty.

And if you develop a killer funnel you want to reuse? The Snapshots feature lets you clone the whole setup and move it to a different client sub-account in secs.

Seriously, that component’s a time-saver. Specifically if you’re offering the very same solution to several clients– just tweak and go.

Web Sites and Landing Pages: Solid

GHL’s web page builder is smooth. It’s drag-and-drop, responsive, and customizable.

You can develop:

  • Full internet sites
  • Standalone landing pages
  • Thank-you pages
  • Scheduling web pages
  • Check out web pages

And yes, you can keep your branding constant utilizing “Brand Boards” and international sections that auto-fill throughout several pages. Very useful if you’re building sites for clients and desire a repeatable, sleek look.

Is it as design-flexible as Elementor for WordPress? Not quite. You won’t discover the same advanced visual tweaks or animation impacts. Yet if you just require clean, expert pages that work, GHL finishes the job.

And the best part? It’s all tied to the CRM, automations, types, and pipeline. So when somebody completes a form on your web page, they’re instantly in your funnel– no Zapier needed.

CRM and Automation: Remarkably Effective

Let’s be actual. A great deal of “all-in-one” devices toss in a fundamental CRM simply to check package.

But GoHighLevel’s CRM is no second thought.

It gives you a full visual pipeline to track leads, leads, customers– whatever your process resembles. You can customize stages, set up automated follow-ups, tag get in touches with, designate lead ratings, and track every conversation from one location.

You also get two-way communication channels like:

  • SMS/MMS
  • Email
  • Voicemail decreases
  • Facebook Messenger

And if you really intend to explore automations? GHL’s workflow builder lets you trigger practically anything based upon a customer’s actions– from a simple e-mail series to a multi-step support campaign with conditional reasoning.

It’s comparable to ActiveCampaign’s automation engine– simply … tucked inside a much bigger system.

Track record Management: A Hidden Treasure

Here’s a feature that doesn’t obtain adequate love: GoHighLevel’s review system.

You can establish it approximately immediately send out testimonial requests after a customer publications, gets, or completes a solution.

Even better, you can filter the responses. If a person leaves a 5-star score? Send them to your Google or Facebook web page. If they’re not happy? Transmit them to a private responses form.

It’s wise reputation defense– and it’s constructed right in. No extra tools needed.

Online Courses and Digital Products

If you have actually got an on-line course or plan to sell one, GHL does sustain that– consisting of:

  • Components and lessons
  • Video, sound, and file hosting
  • Certificates
  • Leak content (kind of).
  • Neighborhoods

You can additionally provide free courses, paid access, or subscription models. It’s a solid starter kit for program creators.

That stated, if you’re planning to build a realm like Amy Porterfield or sell complex qualification programs? You may locate the program features a little slim compared to Kajabi or LearnWorlds.

But also for standard coaching, mini-courses, or firm customer training? Totally practical.

The UI/UX: Practical … But Not Exactly Refined

Okay. Let’s resolve the elephant in the room.

GoHighLevel isn’t the most beautiful system available. The interface functions, yet it can feel clunky. Some setups are buried in weird places. The learning curve? A little bit steep.

You’ll probably invest your initial couple of days asking yourself where things is. You’re not the only one.

But once you recognize with the layout, it begins to click. And truthfully, the quantity of things you can do from one dashboard goes over.

Pro tip: Utilize the custom-made control panels feature to tidy things up and produce your very own workflow views. It’ll conserve you time (and sanity).

Pricing: Is It Worth It?

GoHighLevel begins at $97/month for the Starter plan. That provides you accessibility to the core features in one account.

The Unlimited plan is $297/month and allows you develop unlimited sub-accounts for customers. And also, you get white-label branding and complete customization.

Wish to market GoHighLevel as your very own SaaS? That’s the $497/month SaaS Pro plan. You can increase the service, market it under your brand name, and maintain the profit GoHighLevel Mortgage Lender Playbook.

Just a heads-up: GoHighLevel requires you to bill a minimum of $97/month per client. So, you’ll require about five clients to break even on the SaaS Pro plan– everything after that is profit.

Should You Utilize GoHighLevel?

Here’s the deal:

If you run a marketing company or offer done-for-you solutions to clients– GHL can definitely help you scale. The sub-accounts, automations, white-label devices, and funnel cloning are a desire for client job.

If you’re a training course creator or solopreneur seeking one place to handle your CRM, automations, and sales funnels? GHL can be a solid selection– specifically if you’re tired of spending for 4+ tools.

If you live and breathe email marketing, have a massive checklist, or run complicated campaigns? GHL’s deliverability and extra e-mail expenses could push you toward something like ActiveCampaign or ConvertKit.

If layout and UI are your leading concern? You may really feel annoyed by GoHighLevel’s format.

Verdict

GoHighLevel isn’t best– but it’s effective.

It’s like getting a tool kit that replaces your entire garage shelf. You’re not getting the outright ideal hammer, wrench, or drill. However you are getting everything you need in one convenient, affordable package.

Which, for many companies and entrepreneurs, is ample.

So, should you try it?

If you’ve been duke it outing a lot of tools, patching workflows together, and paying a lot of money for a pile that hardly talks to itself– then yes.

Get the 30-day free trial (way much better than their usual 14-day one), give it a spin, and see just how it fits your organization.

Just don’t neglect to watch your email costs.

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